Engagement Meter

The video rater tool is used extensively to carry out 'engagement testing' of TV content such as ads or presenters. In summary, respondents use their cursor keys to 'push' up or down a graphic equalizer-style indicator in response to how much they are 'liking' or 'disliking' the content they are viewing.

Click on any of the buttons to interact once the video has finished buffering. You need to use the 'up' and 'down' arrow keys on your keyboard to rate whether you like or dislike the content you are viewing.

 

Download Flash Player
to view this content
Get Adobe Flash player