Insight fuelled by innovation

Twitter Prototype Research

 

Background: We were asked to test a new twitter prototype which allowed people to receive personal weather information via tweets. Our client needed to understand the users’ needs and also the reactions to the content and style of the tweets.

Methodology: Respondents took part in a 4-stage process which allowed us to see them using the prototype and discuss their thoughts about it. Initially they completed a survey about their current twitter usage and sources of weather. They then spent 10 days using the twitter prototype when they felt it would be useful. After this we carried out both a quantitative survey and online qual sessions with the users to assess their response.

Results: The results proved to be very useful, highlighting areas where the prototype needed to be improved and helping the client to understand what tone and style of tweeting was appropriate.