Insight fuelled by innovation

MTV – Festival Research


Background: MTV asked us to assess the success of a major campaign at a festival in terms of promoting the campaign and supporting the client.

Methodology: We carried out online research via the festival website with those living close to the event and visitors from elsewhere in Europe. We also carried out a larger online study using partner panels across Europe to assess awareness of the festival and campaign as a whole.

Results: MTV were delighted with the results which showed the festival and its client both gained a very positive response from those who lived in the area and those who visited. Awareness of the event as a whole was strong amongst the key target audience.

" were the perfect research partner for our effectiveness study, building on previous experience working with MTV and giving us invaluable access to our youth audience through their international panels. The results were delivered in a clear and knowledgeable way and gave us a positive story to feed back to the client." Suzanne Trotter. MTV