Beyond numbers
Research is pointless if it doesn't guide and inspire people. That's why everything we do gives you a tangible benefit and has a far reaching impact on your business.
We pride ourselves on being able to deliver something above and beyond basic numbers and data tables.
Neuroscience
Our unique brain imaging system lets us measure electrical brain activity in response to your media communications. Lightweight headbands are placed on respondents in an appropriate venue (importantly it doesn’t have to be done in a lab). Brain activity is continually recorded, and the results of exposure to different media stimuli can be compared.
- How closely people are paying attention
- What is being stored in long term memory
- How involved people are with the stimulus
- Positive or negative emotions
- Strength of emotion
Other lines of enquiry takes care of all of your recruitment headaches, and our neuro-marketing consultants are on hand to provide expert neuro-scientific advice. You can test your media stimulus and, more importantly, the scientific results are explained and put into context so you’ll have meaningful data.
Advanced statistics
Our Chief Statistician is always happy to explain and analyse your statistics. Importantly, we’re able to offer statistical consultation right from the outset, when we’re designing your questionnaire.
Correlation and Factor Analysis
When a couple of variables such as ‘age’ and ‘brand consideration’ need to be compared.
Segmentation
Similar respondents are grouped together by attitude and behaviour into clusters, so you can target your marketing.
Conjoint Analysis
Helps you work out why people are buying, for example, are respondents prepared to trade off less glamour for more reliability?
Brand Mapping
We can show you where your product is compared to others, and work out where it should be.
Regression Analysis
We look at the relationship between key statistics that relate to your product’s performance.
Key Driver Analysis
Highlights the strengths and weaknesses of your product by looking at the relationship between a dependent variable and a diagnostic variable.
Data integration
We’ll combine several sets of data to make analysis more logical.
Eye Tracking
We first introduced our X-Ray Spex in 2005, working with the OAA on a ground-breaking project to research digital screens.
Since then we’ve used them on a range of projects - investigating how people read magazines, how they shop, and even how they browse newsstands. It’s been ground-breaking work and we’re proud to have been pioneers.
Now we’ve managed to get our hands on some brand new kit, and can bring the very latest developments in eye tracking technology to you. Our new headsets look and feel like a regular pair of glasses. They track eye movement really accurately and compensate for head movement, so you can really get behind the eye of the beholder.
In addition to our lightweight mobile spex, we also have a desk based version that’s built into a PC monitor. It tracks whatever a respondent looks at on the screen, so it’s great for testing websites and screen based media.
We can also refine the raw data so your presentations are engaging and memorable; Heat Maps, for example, are a visual record of the number of fixations, showing what has attracted attention. Or Gaze Plots, which animate the observation paths to show what’s been watched most.
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