Insight fuelled by innovation

About Us

We run innovative consumer research which delivers insight to fuel business decisions. We provide bespoke solutions for all sorts of businesses and budgets, be they start-ups or major international corporations.

Why we are different:

  • We are never ‘one size fits all’ – We use our diverse backgrounds to create bespoke solutions
  • We keep up to date – Be it with industry changes, academic research or client needs
  • We like to get to know our clients – By knowing them we can provide research that truly delivers
See what we’re thinking:

Subscribe to this blog: RSS

“Other Lines of Enquiry have become our first choice when it comes to research. Their response to briefs is always innovative and their results rich in insights. They are flexible, inventive and highly responsive. Couldn’t recommend them more highly.”
Andrew Stirk, CEO, BETC London

The Team

  1. Penny Browell
    Penny Browell
    Research Director
  2. Sara Rice
    Sara Rice
    Senior Research Manager
  3. Fiona Raglan
    Fiona Raglan
    Director and Co-Founder
  4. Ivor Knox
    Ivor Knox
    Managing Director
  5. John Raglan
    John Raglan
    Chairman and Co-Founder
  6. Rachel Holdsworth
    Rachel Holdsworth
    Research Manager
  7. Sacha Weeks
    Sacha Weeks
    Research Executive
  8. Daniel Jones
    Daniel Jones
    Senior Data Analyst
  9. Liam Pringle
    Liam Pringle
    Data and Research Analyst

“We have worked with on a number of projects and have always found them to be efficient and knowledgeable. Penny’s understanding of TV research and her team’s enthusiasm and professionalism are invaluable and I have no hesitation in recommending their services to others.” Matt Hill, C5


We like to do things differently, but when it makes sense, not for the sake of it.

We’re a full-service agency so here you will find all the usual suspects. However we are always on the lookout for new techniques to maximise insight and are never afraid to develop a new or hybrid approach to ensure we can best meet your objectives.

Get in touch and we’ll happily advise on a solution that works best for your needs.

  • Online

  • Online Qual

  • Telephone

  • Street

  • Mobile

  • Eye-tracking

  • Neuroscience

  • Ethnography

  • Qualitative

  • Vox Pops

  • Experimental Design

  • Bespoke Solutions

“Other lines were the perfect research partner for our effectiveness study, building on previous experience working with MTV and giving us invaluable access to our youth audience through their international panels. The results were delivered in a clear and knowledgeable way and gave us a positive story to feed back to the client.”
Suzanne Trotter, MTV

Our Work

Over the years our work has won awards, informed important business decisions, tracked performance, confirmed suspicions and unearthed some surprises. Here are just a few examples:


Radio remains an important and ubiquitous part of the media mix. Working with the Radio Advertising Bureau we demonstrated how radio advertising can impact online browsing behaviour.

We also developed the industry standard in radio campaign measurement and shipped it internationally. We continue to work closely with the RAB to increase the accountability of radio and cement its place in an ever diversifying advertising landscape.

RAB - Radio The Online Multiplier

RAB – The Online Multiplier

RAB - Radiogauge

RAB – radioGAUGE

Find out more about our award winning radio research at or drop us a line:


Our specialist TV division eat, sleep and breathe TV. We work regularly with all the major broadcasters on tracking projects and thought-leadership pieces.

These are some of the brands we work with:

BBC logo
Sky Logo
itv Logo
Channel 5 Logo
Channel 4 Logo

For more information about our specialist TV division visit or for more information get in touch:


Why should London have all the fun? We have a specialist division that works closely with agencies and brands to deliver capital quality insight North of the Watford gap. Our innovative and bespoke approach means that we can deliver quality insight for all budgets and business types.

Here are some of the clients we’ve been working with recently:

Cumberland Building Society
Sarah Hall PR
The Journal
Zero Carbon Futures
Admiral PR

To find out more drop us a line:

Contact Us

Got a project or just want to find out more? We would love to hear from you. Give us a call, send us an e-mail, tweet us, or use the form below and we'll contact you.

Although our offices are in the rolling hills of Northumberland, we’re often down in London so if you want to meet the old-fashioned way just get in touch.

Registered office address:

The Mill, Hexham Business Park, Burn Lane, Hexham, Northumberland, NE46 3RU


T: 01434 611165
F: 01434 611161

Other lines of enquiry is a division of Dipsticks Research Limited, registered in England and Wales: 3752827

Dipsticks Research is registered as a Data Controller with the Information Commissioner’s Office – registration number Z8203709.

VAT No. 659967260

Thanks for sending your message! We will be in touch as soon as possible.

An error has been found, please check your submission and try again.

Back to Top