Insight fuelled by innovation

About Us

We run innovative consumer research which delivers insight to fuel business decisions. We provide bespoke solutions for all sorts of businesses and budgets, be they start-ups or major international corporations.

Why we are different:

  • We are never ‘one size fits all’
  • We keep up to date – Be it with industry changes, academic research or client needs
  • We like to get to know our clients – By knowing them we can provide research that truly delivers

The Team

  1. Fiona Raglan
    Fiona Raglan
    Director and Co-Founder
  2. Ivor Knox
    Ivor Knox
    Managing Director
  3. John Raglan
    John Raglan
    Chairman and Co-Founder
  4. Daniel Jones
    Daniel Jones
    Senior Data Analyst
  5. Liam Pringle
    Liam Pringle
    Data and Research Analyst


We like to do things differently, but when it makes sense, not for the sake of it.

We’re a full-service agency so here you will find all the usual suspects. However we are always on the lookout for new techniques to maximise insight and are never afraid to develop a new or hybrid approach to ensure we can best meet your objectives.

Get in touch and we’ll happily advise on a solution that works best for your needs.

  • Online

  • Online Qual

  • Telephone

  • Street

  • Mobile

  • Eye-tracking

  • Neuroscience

  • Ethnography

  • Qualitative

  • Vox Pops

  • Experimental Design

  • Bespoke Solutions

Our Work

Over the years our work has won awards, informed important business decisions, tracked performance, confirmed suspicions and unearthed some surprises. Here are just a few examples:


Radio remains an important and ubiquitous part of the media mix. Working with the Radio Advertising Bureau we demonstrated how radio advertising can impact online browsing behaviour.

We also developed the industry standard in radio campaign measurement and shipped it internationally. We continue to work closely with the RAB to increase the accountability of radio and cement its place in an ever diversifying advertising landscape.

RAB - Radio The Online Multiplier

RAB – The Online Multiplier

RAB - Radiogauge

RAB – radioGAUGE

Find out more about our award winning radio research at or drop us a line:


Our specialist TV division eat, sleep and breathe TV. We work regularly with all the major broadcasters on tracking projects and thought-leadership pieces.

These are some of the brands we work with:

BBC logo

Sky Logo
itv Logo
Channel 5 Logo
Channel 4 Logo


Why should London have all the fun? We have a specialist division that works closely with agencies and brands to deliver capital quality insight North of the Watford gap. Our innovative and bespoke approach means that we can deliver quality insight for all budgets and business types.

Here are some of the clients we’ve been working with recently:

Cumberland Building Society
Sarah Hall PR
The Journal
Zero Carbon Futures
Admiral PR
To find out more drop us a line:

Contact Us

Got a project or just want to find out more? We would love to hear from you. Give us a call, send us an e-mail, tweet us, or use the form below and we'll contact you.

Although our offices are in the rolling hills of Northumberland, we’re often down in London so if you want to meet the old-fashioned way just get in touch.

Registered office address: The Mill, Hexham Business Park, Burn Lane, Hexham, NE46 3RU

T: 01434 611165
Other lines of enquiry is a division of Dipsticks Research Limited, registered in England and Wales: 3752827

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