Insight fuelled by innovation

About Us

We run innovative consumer research which delivers insight to fuel business decisions. We provide bespoke solutions for all sorts of businesses and budgets, be they start-ups or major international corporations.

Why we are different:

See what we’re thinking:
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“Other Lines of Enquiry have become our first choice when it // cialis online china // the best way to take viagra // viagra-bestrxonline // canada pharmacy online paypal

comes to research. Their response to briefs is always innovative and their results rich in insights. They are flexible, inventive and highly responsive. Couldn’t recommend them more highly.”
Andrew Stirk, CEO, BETC London

The Team

  1. Penny Browell
    Penny Browell
    Research Director
  2. Sara Rice
    Sara Rice
    Senior Research Manager
  3. Fiona Raglan
    Fiona Raglan
    Director and Co-Founder
  4. Ivor Knox
    Ivor Knox
    Managing Director
  5. John Raglan
    John Raglan
    Chairman and Co-Founder
  6. Rachel Holdsworth
    Rachel Holdsworth
    Research Manager
  7. Sacha Weeks
    Sacha Weeks
    Research Executive
  8. Daniel Jones
    Daniel Jones
    Senior Data Analyst
  9. Liam Pringle
    Liam Pringle
    Data and Research Analyst

“We have worked with on a number of projects and have always found them to be efficient and knowledgeable. Penny’s understanding of TV research and her team’s enthusiasm and professionalism are invaluable and I have no hesitation in recommending their services to others.” Matt Hill, C5


We like to do things differently, but when it makes sense, not for the sake of it.

We’re a full-service agency so here you will find all the usual suspects. However we are always on the lookout for new techniques to maximise insight and are never afraid to develop a new or hybrid approach to ensure we can best meet your objectives.

Get in touch and we’ll happily advise on a solution that works best for your needs.

  • Online

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  • Online Qual

  • Telephone

  • Street

  • Mobile

  • Eye-tracking

  • Neuroscience

  • Ethnography

  • Qualitative

  • Vox Pops

  • Experimental Design

  • Bespoke Solutions

“Other lines were the perfect research partner for our effectiveness study, building on previous experience working with MTV and giving us invaluable access to our youth audience

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through their international panels. The results were delivered in a clear and knowledgeable way and

gave us a positive story to feed back to the client.”
Suzanne Trotter, MTV

Our Work

Over the years our work has won awards, informed important business decisions, tracked performance, confirmed suspicions and unearthed some surprises. Here are just a few examples:

  1. CabConnect

    Ubiquitous – CabConnect

  2. O2SIM

    O2 – SIMply International

  3. RAB - Radiogauge

    RAB – radioGAUGE

  4. Twitter Prototype Research

    Twitter Prototype Research

  5. MTVFestival

    MTV – Festival Research

  6. Young People and Media

    Thinkbox – Young People and Media

  7. Personal Dairy Vs. Social Media

    Channel 4 – Personal Diary vs. Social Media

  8. RAB - Radio The Online Multiplier

    RAB – Radio The Online Multiplier

  9. BBC - Share of Mind

    BBC – Share of Mind

  10. C5ProductPlacement

    Channel 5 – Big Brother Product Placement

“This research gave us exactly what we needed – quick, reliable and actionable feedback on our creative among a hard-to-reach target audience”
Laurence Allan, Brand Insight Manager, O2

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Radio remains an important and ubiquitous part of the media mix. Working with the Radio Advertising Bureau we demonstrated how radio advertising can impact online browsing behaviour.

We also developed the industry standard in radio campaign measurement and shipped it internationally. We continue to work closely with the RAB to increase the accountability of radio and cement its place in an ever diversifying advertising landscape.

RAB - Radio The Online Multiplier
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RAB – The Online Multiplier

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Find out more about our award winning radio research at
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Our specialist TV division eat, sleep and breathe TV. We work regularly with all the major broadcasters on tracking projects and thought-leadership pieces.

These are some of the brands we work with:

BBC logo
Sky Logo
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Why should London have all the fun? We have a specialist division that works closely with agencies and brands to deliver capital quality insight North of the Watford gap. Our innovative and bespoke approach means that we can deliver quality insight for all budgets and business types.

Here are some of the clients we’ve been working with recently:

Cumberland Building Society
Sarah Hall PR
The Journal
Zero Carbon Futures
Admiral PR
To find out more drop us
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Contact Us

Got a project or just want to find out more? We would love to hear from you. Give us a call, send us an e-mail, tweet us, or use the form below and we'll contact you.

Although our offices are in the rolling hills of Northumberland, we’re often down in London so if you want to meet the old-fashioned way just get in touch.

Registered office address:

The Mill, Hexham Business Park, Burn Lane, Hexham, Northumberland, NE46 3RU

T: 01434 611165
F: 01434 611161
E: Other lines of enquiry is a division of Dipsticks Research Limited, registered in England
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and Wales:

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